Branding extends beyond the logo used on program guides or t-shirts. Branding is the reputation and trust that parks and recreational programs build within the community. In the May 2024 issue of PRB+ Magazine, Sophia Young from Waters Edge Aquatic Design explains how branding influences the credibility of parks and recreation services and programs, drawing on her experience and insights from interviews.
Brian Hill, Project Manager, Waters Edge Aquatic Design
“No matter which pool you would visit, you would get the same experience from the staff.” He made it a point to be consistent in the way the staff provided excellent customer service among the various facilities and programs to build trust in the aquatic brand. “The staff are part of the identity…”
The 2024 May digital issue of PBR+ Magazine can be found at https://www.prbplus.com/ with a paid subscription. Below is a PDF copy of the article.
